Oxygen is a full stack digital marketing agency. We work with ambitious businesses looking to accelerate growth by creating best-in-class digital commerce solutions through AI & human excellence.
Multi Channel Integration.
Digital Commerce Accelerated.
At Oxygen, our ethos revolves around challenging conventions, thinking differently and executing with precision. We breathe life into your digital presence and accelerate growth, focusing on tailored strategies and seamless service integration.
Since our launch in 2017, we’ve been rewriting the narrative of digital marketing through trust and transparency. We’re not just an agency; we’re a catalyst for digital evolution, blending strategy, innovation, experience, technology and data to drive transformative results.
We go against the grain,
redefine limits
& sweat the small stuff.
WHAT WE DO
Full Stack Digital Commerce Solutions.
Design, Deliver & Disrupt.
We deliver end-to-end boutique solutions with clinical execution across all areas of online commerce by challenging the norm and thinking differently. Our industry leading experts utilise high performing digital programs and a unique multi-channel approach to deliver unparalleled performance for our partners.
Social media is our specialty – it’s where we started and where we lead. At Oxygen Digital, we’ve built and refined high-performing social media strategies across an array of major industries. We know where your audience lives, what content captures their attention and what drives them to take action. As New Zealand’s top-rated social media marketing agency, we deliver results that go beyond likes and followers – we focus on real business growth.
SEO is the most valuable source of traffic – your audience is already searching for what you offer. As a specialist SEO agency, we use proven strategies to boost your search rankings, drive qualified traffic and optimise your site for conversions. Our transparent SEO packages are built to scale with your business. You’ll see exactly what we’re doing, why it matters and how it’s impacting your bottom line.
GEO (Generative Engine Optimisation) is the next evolution of search. As AI-driven platforms like Google’s AI Overviews and ChatGPT reshape how people discover information, being visible in generative results is crucial. At Oxygen Digital, we craft content and strategies designed to surface your brand in these AI-powered answers, positioning you as the trusted source when your audience is asking questions. Our GEO solutions ensure you stay ahead of the curve, driving qualified leads from the future of search.
Your website is your first impression – it needs to be fast, modern and built to convert. At Oxygen Digital, we design and develop fully custom, responsive websites that are tailored to your brand and optimised for performance. Every site we build is SEO-ready, user-focused and uniquely crafted by industry leading web designers. Clean, intuitive and built for growth.
Our Google Ads specialists craft targeted campaigns that connect you with your ideal customers at the exact moment they’re searching. From keyword research to ad copy and conversion tracking, every element is optimised for performance. Our custom, cost-effective Google Ads packages are designed to maximise ROI – putting your brand in front of the people who matter most, when it matters most.
Email is one of the highest-converting channels in digital marketing – when done right. At Oxygen Digital, we build and automate email flows that nurture leads, convert customers and drive repeat sales. From welcome sequences to abandoned cart recovery and post-purchase journeys, we craft every message to align with your brand and maximise engagement. Whether you use Klaviyo, Omnisend, Mailchimp or another platform, we combine strategy, design and data to make your email marketing a true revenue driver.
A successful eCommerce brand starts with a great product – but scaling requires strategy. Our process begins with a full audit to ensure your website is built to convert and showcases your products in the best possible light. From there, we implement full-funnel marketing strategies across paid and organic channels to acquire new customers and re-engage existing ones. With performance-driven Facebook Ads and platform-specific tactics, we focus on achieving a strong ROAS and building a scalable, profitable eCommerce ecosystem.
Social media advertising and Google Ads are two of the most flexible and cost-effective ways to generate leads – and we make sure every dollar works for you. At Oxygen Digital, your ad spend goes directly to the platform (like Facebook or Google), ensuring full transparency with no markups. We provide clear, strategic budget recommendations tailored to your goals, adjusting monthly to account for seasonality, campaigns, or industry shifts. Our approach focuses on generating high-quality leads through targeted campaigns, tested creative and continuous optimisation.
OUR WORK
BugHerd
Data-Led Social Amplification
BugHerd, a leading SaaS platform for website feedback, partnered with Oxygen Digital to strengthen its brand presence and connect with a highly targeted audience across multiple digital channels. The goal was to drive awareness among digital agencies and development teams while supporting their broader growth strategy.
We developed a tailored social media marketing strategy that combined paid campaigns with an organic content framework designed to engage and educate BugHerd’s potential audience. Using social listening, we uncovered the conversations and pain points that mattered most to their target market, helping us shape creative and messaging that cut through the noise.
BugHerd continues to see significant increases in engagement rates & lead volume across Meta, LinkedIn & Reddit. By aligning insights from social listening with ongoing optimisation, BugHerd built deeper brand authority and turned social engagement into measurable business outcomes.
Buildxact
Multi-channel marketing amplified
Buildxact is a leading construction estimating and project management platform who partnered with Oxygen Digital to deepen its understanding of customer sentiment and strengthen its presence across key social channels. The objective was to better connect with builders and construction professionals while supporting Buildxact’s broader brand and growth goals.
We implemented a tailored social media marketing strategy supported by advanced social listening. By monitoring industry conversations, customer feedback and competitor activity, we identified the topics, challenges and language that mattered most to Buildxact’s audience. These insights informed both organic and paid social campaigns, ensuring content was relevant, timely and aligned with real-world needs.
As a result, Buildxact has seen improved engagement and stronger brand resonance across platforms such as Reddit and Meta. By continuously feeding social listening insights into campaign optimisation, Buildxact has been able to build trust, reinforce thought leadership and turn social channels into a consistent driver of awareness and long-term value.
Whisky & More
1:100 Return eCommerce Marketing
Whisky & More partnered with Oxygen Digital in 2020 to scale their online alcohol sales through a high-performance paid social strategy. We built a full-funnel Facebook and Instagram advertising machine designed to drive conversions from both new and returning customers. Within months, we achieved a 300% ROI on ad spend, laying the groundwork for long-term growth.
Over the following years, our targeted campaigns have generated thousands of sales and delivered an exceptional return on ad spend – with some campaigns achieving over 200x ROAS. By combining real-time data analysis with strategic creative and audience segmentation, we’ve helped Whisky & More scale their revenue while solidifying their position as a leading online liquor store in New Zealand.
Oxyfit
startup to national powerhouse
Oxyfit was launched by the founder of Oxygen Digital as a purpose-built case study to showcase how a data-driven, full-funnel marketing strategy can rapidly grow an eCommerce brand from the ground up. Specialising in premium fitness apparel, Oxyfit quickly gained traction in New Zealand’s competitive activewear market. From brand identity to website launch and paid advertising, our team executed a complete go-to-market strategy. Through high-performance Facebook and Instagram Ads, influencer-driven creative, SEO and conversion-focused email marketing, Oxyfit became a nationally recognised fitness brand in under 12 months and now generates 85% of it’s sales through organic conversions and repeat business.
Our work with Oxyfit demonstrates how tailored Oxygen Digital marketing solutions – backed by testing, analytics and flawless execution – can turn new ideas into high-growth brands.
We work with SaaS, eCommerce and service businesses who are looking to accelerate at scale with significant growth targets, which we deliver through clarity, performance, partnership and innovation.
Global Vision.
Community Focus.
A dynamic fusion of grassroots passion and global ambition. Delivering tailored solutions that elevate brands on an international scale through both AI and human excellence.
We work exclusively with businesses who align and share our four core values.
Clarity – No jargon, no fluff. Clear data and results.
Performance – Results over vanity metrics.
Partnership – We’re collaborators, not vendors.
Innovation – Disrupt, refine, repeat.
