High-performance social media advertising that delivers real ROI.
We specialise in paid social media marketing that drives results, not just reach. Our expert team builds high-converting ad funnels across all platforms including Facebook, Instagram, TikTok and LinkedIn, using data-backed strategies to attract, engage and convert your ideal audience. From cold traffic to retargeting, we create campaigns that cut through the noise, maximise your ad spend and deliver measurable business growth.
why oxygen?
At Oxygen Digital, we do more than run ads – we drive performance. Every decision we make is grounded in real data, strategic insight and relentless testing. We don’t rely on assumptions; we build high-converting social media marketing campaigns through structured experimentation and continuous optimisation. From strategy to execution, every move is made with one goal: measurable growth.
What sets us apart is our deep platform knowledge, proactive communication, and total transparency. You’ll never be in the dark – we provide full visibility into your results, ad spend and campaign performance. As one of New Zealand’s top-rated social media marketing agencies, we partner with ambitious brands to increase leads, boost ROI and scale with confidence. Whether you’re a startup or a multi-national, we act as an extension of your team, not just a vendor.
our formula.
Discovery & Goal Setting
Every successful social media strategy starts with deep discovery and clearly defined goals. We take the time to understand your brand, audience, competitors and business objectives before building anything. Through collaborative workshops, platform audits and market research, we identify what success looks like – whether it’s growing brand awareness, increasing conversions or generating qualified leads. This phase sets the foundation for a results-driven social media marketing campaign that aligns with your broader digital strategy.
Creative & Campaign Build
Once goals are set, we move into creative and campaign development. This is where strategy meets execution. Our in-house team of content creators, copywriters and media specialists craft high-converting visuals, messaging and ad structures tailored to your target audience. We build custom social media marketing campaigns designed to engage, convert and scale – across platforms like Facebook, Instagram, TikTok and LinkedIn. Everything is aligned with your brand tone, growth goals and performance benchmarks.
Launch & Optimisation
We don’t just set and forget. Our team closely manages every campaign from launch, constantly analysing performance to ensure your ads are resonating and converting. We A/B test creatives, adjust targeting and fine-tune budgets to get the most from your investment. Our launch and optimisation process is agile and responsive – focused on learning fast, improving quickly and maximising your return on ad spend (ROAS) from day one.
Reporting & Refinement
Transparency is key. We provide clear, easy-to-digest reporting that shows exactly how your social media campaigns are performing – from reach and engagement to clicks, leads and conversions. But we don’t just report; we refine. Each report is an opportunity to evolve your strategy based on data, insights and shifting trends. With Oxygen Digital, your campaigns are never static – they’re constantly improving, so your results keep getting better.
channels.
Meta Advertising
Meta advertising remains one of the most powerful tools in digital marketing. With access to detailed audience targeting and unmatched reach across Facebook and Instagram, we craft high-performance ad campaigns designed to drive awareness, conversions and customer loyalty. Whether you’re retargeting previous visitors or prospecting for new customers, our Meta-certified team uses data-backed strategies, creative excellence and constant optimisation to maximise your ROAS. From static ads and stories to reels and dynamic product feeds, we make Meta ads work harder for your business.
TikTok Advertising
TikTok is more than just a trend – it’s a cultural force and one of the fastest-growing platforms for digital advertising. Our team creates thumb-stopping, native-style TikTok ads that speak directly to your audience’s interests and behaviours. With our agile testing framework, we rapidly iterate on creative, targeting, and formats to ensure high engagement and strong performance. If you’re ready to tap into Gen Z and Millennial markets, our TikTok advertising services can help your brand break through the noise and make a lasting impression.
LinkedIn Advertising
LinkedIn is the leading platform for B2B digital marketing, making it ideal for businesses targeting professionals, decision-makers and enterprise buyers. Our LinkedIn advertising strategies are built to generate qualified leads, grow brand authority and nurture long-term business relationships. We leverage LinkedIn’s robust targeting options – including job titles, industries and company size – to ensure your message lands in front of the right audience. Whether it’s Sponsored Content, Lead Gen Forms or Message Ads, we help you turn connections into conversions.
Pinterest Advertising
Pinterest is a visual discovery engine with high-intent users actively searching for inspiration, ideas and products to buy. It’s a powerful platform for ecommerce, home, fashion, beauty, wellness and lifestyle brands. Our Pinterest advertising strategies combine compelling creative with intelligent keyword targeting to get your content in front of users ready to take action. Whether you’re promoting seasonal collections, evergreen products or brand storytelling, we build Pinterest campaigns that drive both traffic and sales – all while supporting your long-term SEO and content goals.
One of the biggest advantages of social media marketing is that everything is measurable. From impressions and reach to clicks, conversions and return on ad spend (ROAS), we track every data point that matters. At Oxygen Digital, we provide clients with real-time dashboards and transparent monthly reports that break down exactly where your budget is going and what results you’re getting.
Unlike some agencies, we don’t hide behind vanity metrics. You’ll always have full access to your ad accounts and the ability to check campaign performance at any time.
The right platform depends on your audience and industry. For example, B2C brands often thrive on Facebook and Instagram, while LinkedIn is ideal for B2B and professional services. TikTok is growing rapidly for younger audiences and lifestyle brands, while YouTube can deliver high engagement through video.
As a full-service social media marketing agency, we help identify exactly where your customers are spending their time – then build tailored strategies for those platforms. Our data-backed approach ensures your efforts are focused where they’ll deliver the highest ROI.
Social media marketing costs can vary depending on the scope of work, the number of platforms and your advertising budget. At Oxygen Digital, we offer flexible pricing models based on your business size, growth goals and how much hands-on support you need.
Whether you’re a startup looking for brand awareness or an established brand ready to scale paid media, we’ll tailor a package that fits. Most importantly, we’re transparent with pricing and will never oversell – every dollar is aligned with results.
Social media marketing allows your brand to reach highly targeted audiences quickly and cost-effectively. From building awareness to driving leads and conversions, it’s one of the most versatile tools in your digital marketing arsenal.
When implemented correctly, social campaigns deliver measurable ROI, real-time performance data and ongoing opportunities for optimisation. At Oxygen Digital, we use proven strategies to turn scrolls into sales – helping you connect with your audience in a meaningful, profitable way.
Your social media ad spend should align with your business goals, audience size, and expected return. While some brands get traction with $500/month, others scale budgets into the tens of thousands. We help you determine a smart starting budget and adjust based on performance, seasonality and campaign goals.
Importantly, ad spend is paid directly to the platforms (like Facebook or Instagram) – we don’t mark it up. As your strategic partner, we’ll provide recommendations and manage your spend to ensure you’re getting the most value for every dollar invested.
Yes – organic social media still plays a valuable role in brand visibility and community building. However, without a paid component, your reach will be limited. Social media algorithms tend to favour paid content, so for most businesses, a blend of organic content and paid advertising delivers the best results.
As a performance-driven Facebook and Instagram advertising agency, we recommend a strategic mix of both, ensuring your content reaches the right people at the right time.
Social media can deliver quick wins, especially with paid advertising. Many clients see early results – such as traffic spikes or lead generation – within the first few weeks. That said, the most sustainable growth comes over time through continuous testing, data analysis and optimisation.
We typically build campaigns with short-term goals (like lead generation) and long-term strategies (like audience nurturing and brand loyalty) to ensure consistent performance.
We’re not just another Facebook ad agency – we’re your growth partner. At Oxygen Digital, we combine creative content, performance media and deep platform expertise to build campaigns that actually move the needle.
With offices in New Zealand and a growing presence across Australia and North America, we offer world-class social media marketing services tailored to your region, goals and industry. Our team is hands-on, responsive and relentlessly focused on delivering results that matter.
We offer both full-service management and collaborative models. If you want us to take care of everything – from creative and copy to reporting and optimisation – we’ve got you covered. Prefer to be hands-on with content or strategy? We’ll work closely with your in-house team to align efforts and share insights.
You’ll never be in the dark – we value transparent communication and see every client relationship as a partnership, not a transaction.
Absolutely. In addition to managing paid media campaigns, we also support content strategy, influencer partnerships and creative development. Whether you need high-performing ad creatives, short-form video, or full influencer campaigns, our team has the tools and network to execute.
Social media marketing works best when it’s part of a cohesive content and brand strategy – and that’s exactly what we deliver.
Ready to grow your paid social?
Get in touch and request a complimentary audit from our expert team.
