We treat our clients businesses like they are our own and take great pride in the work we deliver and the outcomes we achieve. Oxygen partners with a core group of fast-growing businesses looking to grow in crowded markets. We typically manage multiple channels, handle complex processes and focus on ambitious goals centered around scaling growth, optimizing operations, or cutting costs through uniquely delivered digital marketing. BugHerd, a leading SaaS platform for website feedback, partnered with Oxygen Digital to strengthen its brand presence and connect with high-intent audiences across key digital channels. The objective was to increase awareness among digital agencies and development teams while supporting broader growth across both traditional and emerging discovery platforms. We developed a tailored multi-channel strategy combining paid social campaigns with an organic content framework designed to educate, engage and position BugHerd as the go-to solution in its category. Alongside this, we implemented advanced social listening and Reddit engagement strategies to surface real user conversations, uncover pain points, and actively participate in high-intent discussions. These insights were also used to inform Answer Engine Optimisation (AEO), helping shape how BugHerd appears in AI-generated search results and community-driven recommendations. As a result, BugHerd has seen increased engagement and stronger lead volume across Meta, LinkedIn and Reddit, while also gaining visibility within AI-driven discovery environments such as Reddit’s AI Answers. By aligning social listening insights with ongoing optimisation across both human and AI search behaviour, BugHerd has strengthened its brand authority and established a stronger presence in the conversations that directly influence buying decisions. We partnered with Brooksfield Living to elevate their position as one of Christchurch’s most trusted new home builders. By implementing data-driven strategies and compelling, value-led campaigns, we’ve significantly increased their brand visibility and online engagement. Through a tailored mix of Google Ads and targeted SEO, we’ve helped drive consistent, high-quality traffic to their website – resulting in more qualified inquiries from prospective homeowners. Every campaign aligns with Brooksfield Living’s unique brand values and speaks directly to buyers seeking affordable, stylish new homes in Christchurch. Our optimisation, analytics tracking and performance testing ensures their digital presence continues to deliver strong ROI – connecting more Kiwis with the homes they’ve been searching for. Whisky & More partnered with Oxygen Digital in 2020 to scale their online alcohol sales through a high-performance paid social strategy. We built a full-funnel Facebook and Instagram advertising machine designed to drive conversions from both new and returning customers. Within months, we achieved a 300% ROI on ad spend, laying the groundwork for long-term growth. Over the following years, our targeted campaigns have generated thousands of sales and delivered an exceptional return on ad spend – with some campaigns achieving over 200x ROAS. By combining real-time data analysis with strategic creative and audience segmentation, we’ve helped Whisky & More scale their revenue while solidifying their position as a leading online liquor store in New Zealand. Jag Kitchens is a leading kitchen design and renovation company based in Auckland. They partnered with Oxygen Digital to scale their digital presence and generate qualified leads across multiple online channels. We designed and launched a new website focused on user experience and conversion optimisation, while also executing a comprehensive multi-channel strategy that included Google Ads, Facebook Ads, SEO, email marketing and organic social media management. By combining targeted paid media with consistent, high-quality content and email automation, we’ve driven a measurable increase in website traffic, showroom visits and quote requests. Our SEO work continues to build Jag Kitchens’ authority in Auckland’s competitive kitchen market, while paid campaigns generate consistent lead flow from high-intent users. The result: a full-funnel marketing engine that supports Jag Kitchens’ long-term growth – with clear reporting, continuous optimisation and ROI at the core of every campaign. Oxyfit was launched by the founder of Oxygen Digital as a purpose-built case study to showcase how a data-driven, full-funnel marketing strategy can rapidly grow an eCommerce brand from the ground up. Specialising in premium fitness apparel, Oxyfit quickly gained traction in New Zealand’s competitive activewear market. From brand identity to website launch and paid advertising, our team executed a complete go-to-market strategy. Through high-performance Facebook and Instagram Ads, influencer-driven creative, SEO and conversion-focused email marketing, Oxyfit became a nationally recognised fitness brand in under 12 months and now generates 85% of it’s sales through organic conversions and repeat business. Our work with Oxyfit demonstrates how tailored Oxygen Digital marketing solutions – backed by testing, analytics and flawless execution – can turn new ideas into high-growth brands. our work.
BugHerd
Shaping the Future of Search & Discovery
Brooksfield Living
Inbound Lead Generation Marketing
Whisky & More
1:100 Return eCommerce Marketing
Jag Kitchens
Multi-channel delivery engine
Oxyfit
startup to national powerhouse
