An 8+ year partnership with Oxygen Digital. How Buildxact scaled lead generation globally with Meta Ads. 10,500+ free trials generated across four markets Buildxact partnered with Oxygen Digital to build and scale a Meta Ads engine that consistently delivers trial sign-ups across Australia, New Zealand, the United States and Canada. The goal was straightforward: get construction software in front of the right builders at the right cost, and keep it there, across multiple markets, for years. Generating high-quality leads at scale across AU, NZ and the US Educating a hands-on audience through paid social Maintaining efficiency at significant ad spend Competing in a fragmented software market 32,500+ leads generated across four markets Over 8 years of continuous Meta Ads management, Buildxact’s campaigns generated more than 32,500 leads across Australia, New Zealand, the US and Canada – with an average cost per lead of just $23 AUD. The US market alone delivered nearly 17,000 leads. Australia followed with over 9,600. The account reached more than 140 million impressions and drove over 350,000 clicks to site, all while maintaining consistent efficiency at scale. Buildxact now has a consistent, scalable pipeline of trial sign-ups flowing from paid social – across multiple markets, in a category where trust is everything. By building campaigns around the real language builders use, the real problems they face – project blowouts, late estimates, chasing invoices – we created ads that didn’t feel like ads. The result was lower CPLs, stronger click-through rates, and an audience that actually converted. What started as a single-market campaign in Australia has grown into a multi-country lead generation engine that continues to run and optimise today. Want to generate more trials from paid social? case study.
the challenge.
Buildxact operates in a competitive construction software space where builders and contractors need convincing before they’ll trial a new platform. Getting in front of the right builders (and converting them) required more than brand awareness.
The target audience isn’t sitting at a desk scrolling LinkedIn. Builders are on site. Reaching them through Meta required creative that spoke their language, addressed real pain points, and gave them a compelling reason to start a free trial.
With campaigns running simultaneously across Australia, New Zealand, the United States and Canada, keeping cost per lead under control while scaling volume was an ongoing performance challenge.
Estimating and job management software is a crowded category. Buildxact needed to stand out against well-funded competitors in each market with messaging that landed – not just impressions. breakthrough.
importance.
Meta Ads reach builders where they actually are
Consistent CPL discipline drives scalable pipeline
Multi-market campaigns require localised execution
Trial-focused funnels shorten the path to conversion
Remarketing keeps Buildxact front of mind
results.
10'500+ free trials generated
32,500+ leads generated across AU, NZ, US and CA
$23 AUD average cost per lead
140M+ impressions across three years
550,000+ link clicks
impact.
Drive conversions through Meta Ads like Buildxact.
Get in touch with Oxygen Digital, we specialise in Meta Ads for SaaS and software brands.
