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Oxygen.Digital

email marketing.

Fuel retention, increase revenue and stay top-of-mind with email marketing.

Email marketing remains one of the most profitable and reliable digital channels for businesses of all sizes. At Oxygen Digital, we create tailored email strategies that engage your audience, drive conversions and build lasting customer relationships. From beautifully designed campaigns to powerful call-to-actions, we turn inboxes into revenue engines.

why oxygen?

At Oxygen Digital, we don’t just send emails, we engineer results. Our email marketing services are grounded in strategy, creativity and data. We begin by understanding your audience and goals, then build email flows and campaigns that align with your brand voice and business objectives.

What sets us apart is our end-to-end approach. We handle everything, from segmentation and copywriting to design, automation and A/B testing, with full transparency and performance tracking. Whether you’re nurturing leads, recovering abandoned carts or launching a new product, we ensure every email serves a purpose and delivers a return.

As a performance-first digital agency, we’ve helped brands across New Zealand and beyond drive 10x returns through targeted email marketing. With deep experience across platforms like Klaviyo, Mailchimp, ActiveCampaign, Omnisend and more, we’ll help you unlock the full potential of your email list – and scale it too.

our formula.

Strategy & Segmentation

Successful email marketing begins with a smart strategy and a deep understanding of your audience. At Oxygen Digital, we build comprehensive email marketing strategies tailored to your business goals and buyer personas. Our segmentation approach ensures the right message lands in the right inbox – whether you’re nurturing leads, onboarding new customers or reactivating dormant ones. With clear goals, refined audience breakdowns and strategic planning, we set the foundation for email campaigns that convert.

Automated Flows & Lifecycle Campaigns

Automation is where email becomes a true growth engine. We design and implement sophisticated lifecycle flows that work around the clock – including welcome series, cart abandonment emails, product recommendations, post-purchase follow-ups and more. These flows are designed to build relationships, drive conversions and increase customer lifetime value without requiring constant manual input. Our team ensures every automated touchpoint feels personal, timely and aligned with your brand.

Creative Campaign Management

We handle the end-to-end execution of your email campaigns, from compelling copy and scroll-stopping design to flawless scheduling and delivery. Whether it’s a weekly newsletter, a flash sale, a seasonal campaign or a new product launch, we ensure your emails grab attention and drive action. Every campaign is built to reflect your brand voice, stay on-message and deliver clear calls to action – while being fully optimised for mobile, desktop and accessibility.

Performance Tracking & Optimisation

We don’t just send emails – we measure everything. Our team uses advanced reporting tools to track opens, clicks, conversions and customer behaviours. With this data, we continually test and refine your subject lines, layouts, content, send times and segmentation. The result? A process of ongoing optimisation that improves engagement, drives better ROI and ensures your email marketing keeps getting smarter over time.

solutions.

Platform Setup & Integration

Setting up your email marketing platform the right way is critical to long-term success. Whether you’re using Klaviyo, Mailchimp, HubSpot, ActiveCampaign or another provider, we handle everything from initial setup to full integration with your CRM, eCommerce platform and website. We design responsive, on-brand templates, build core automations, set up event tracking and ensure all email flows are connected to your broader customer journey. Our goal is to give you a clean, scalable and high-performing email infrastructure that’s built for growth from day one.

eCommerce Email Strategy

For online stores and product-led brands, email is one of the most powerful revenue-driving channels. We build data-backed email strategies designed to support the entire eCommerce lifecycle – from welcome series and abandoned cart flows to upsell campaigns and re-engagement emails. Every email is crafted to increase customer lifetime value, drive repeat purchases and create deeper brand loyalty. We don’t just send emails – we build automated systems that turn first-time buyers into long-term customers.

B2B Email Marketing

In the B2B world, email remains one of the most effective ways to educate prospects, nurture leads and drive conversions. Our team develops strategic B2B email marketing funnels tailored to your sales cycle – from lead magnets and onboarding sequences to event invitations and targeted drip campaigns. We help you speak directly to decision-makers with messaging that resonates, positioning your brand as a trusted authority in your niche. Every campaign is backed by data, aligned with your business objectives and optimised for engagement and action.

Compliance & Deliverability

Sending high-performing emails means more than just writing great content – it also means protecting your deliverability and ensuring compliance. We implement robust email best practices to keep your messages out of spam folders and in front of the right people. From list segmentation and re-engagement tactics to SPF, DKIM and DMARC authentication protocols, we safeguard your sender reputation and maximise inbox placement. We also ensure that every campaign is legally compliant with regulations such as GDPR and CAN-SPAM, giving you full confidence in your outbound communication.

faqs.

Email marketing is a powerful digital marketing strategy that allows businesses to send targeted messages directly to their audience’s inbox. Whether you’re an eCommerce store or a B2B provider, email is one of the highest ROI marketing channels available. It helps you nurture leads, drive conversions, promote products and retain customers – all while offering measurable, scalable results.

We work with a wide range of email marketing platforms including Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Drip and more. Our team will help you choose the right platform based on your business goals, integrations, and campaign complexity. We also assist with full setup, list migration, automation builds and template design to ensure a seamless transition.

Yes – seamless integration is key to success in email marketing. We ensure your email platform is fully connected with your CRM, website or eCommerce platform (like Shopify, WooCommerce or Magento), allowing you to trigger automated campaigns based on user behaviour, purchase history or lead activity. This allows for personalised, high-converting messaging.

Email marketing typically delivers one of the highest returns on investment (ROI) across all digital channels. Depending on your industry and audience, you can expect increased open rates, higher click-through rates, more conversions and improved customer retention. We use advanced reporting and analytics to track performance and continuously optimise for stronger results.

Absolutely. Automated flows are a core part of our email marketing strategy. We build custom workflows such as welcome sequences, abandoned cart flows, re-engagement campaigns, post-purchase sequences and lead nurturing funnels that engage users at every stage of the customer journey.

The ideal email frequency depends on your audience and goals. For eCommerce brands, weekly or bi-weekly emails often perform well. For B2B businesses, a monthly newsletter combined with nurture sequences can be effective. We help you find the right cadence through testing and data analysis, balancing engagement with user experience.

Deliverability is crucial to successful email campaigns. We follow email best practices including sender authentication (SPF, DKIM, DMARC), clean list segmentation and regular list hygiene. We also ensure your content is compliant and optimised for inbox placement, helping your emails reach the right audience without ending up in spam folders.

Yes – our email marketing service includes both high-converting copywriting and on-brand email design. We craft subject lines, body copy, CTAs and layouts that resonate with your audience and reflect your brand identity. Whether you’re sending product promotions or educational content, our creative team has you covered.

Definitely. We specialise in eCommerce email marketing strategies that drive repeat purchases and increase customer lifetime value. From product launches and seasonal campaigns to upsell flows and VIP loyalty emails, we build automated systems that keep your store top of mind and maximise revenue.

Yes – more than ever. Despite the rise of social media and other channels, email marketing continues to offer unmatched ROI and direct access to your audience. With advanced personalisation, automation and analytics, businesses can build stronger relationships, increase conversions and reduce customer churn – making email a vital part of any modern marketing strategy.

Ready to grow through email marketing?

Get in touch and request a complimentary audit from our expert team.